Executive Leadership & Management Team

Family owned and operated since 1959, Cart Mart is America’s oldest and one of the most trusted low-speed vehicle dealers. What began as a single-location business more than six decades ago has grown into one of the nation’s largest dealerships, proudly representing 13 top brands. Throughout this growth, Cart Mart has remained true to its founding values of quality, service, and trust—principles that continue to define the company today.

In addition to its leadership in consumer and commercial vehicle sales, Cart Mart has expanded to meet customer demand with a full suite of services, including rentals, service and repairs, and a robust parts and accessories business. These offerings are available both in our showrooms and online, ensuring customers have convenient access to everything they need. This expansion reflects Cart Mart’s ongoing commitment to innovation, customer satisfaction, and long-term relationships built on reliability and care.

Brian Rott officially joined Cart Mart full time in 1991 after spending his early years working alongside his grandfather and company founder, Ben Bellman. Starting from the ground up—sweeping floors and cleaning restrooms—Rott worked his way through every part of the organization, gaining firsthand knowledge of the business.

Since 2004, he has served as CEO, responsible for shaping and executing Cart Mart’s corporate vision, culture, and long-term business strategy. Rott has also been the driving force behind the company’s expansion, leading growth through strategic partnerships, acquisitions, and entry into new markets.

Under his leadership, Cart Mart has experienced consistent year-over-year growth in both revenue and market share for more than 15 consecutive years. Much of this success stems from Rott’s commitment to aligning the company with a technology-driven, customer- and employee-focused culture that emphasizes innovation in sales and service.

What began as a single store has now expanded into 10 locations across Southern California, Baja Mexico, North Carolina, South Carolina, and Tennessee, making Cart Mart one of the leading distributors of golf carts and light electric vehicles in the nation.

With a passion for elevating the customer experience, Leatha King brings deep expertise in service operations, logistics, and organizational leadership. At Cart Mart, she partners with the Executive Team to shape strategic and operational direction, ensuring strong alignment across all departments to drive the company’s long-term growth and vision.

Leatha’s leadership strengthens Cart Mart’s customer-first culture by improving processes, streamlining workflow, and implementing performance metrics that foster accountability and efficiency. Her ability to unite people, systems, and strategy has been instrumental in supporting Cart Mart’s continued expansion and success across its 10 locations.

She holds a Bachelor of Science in Business Management from the University of Phoenix and is deeply committed to mentoring and community involvement through organizations such as the Boys & Girls Club of America and workforce development programs.

With over a decade of finance and accounting leadership, Frank Jaime serves as Cart Mart’s Chief Financial Officer, where he plays a pivotal role in guiding the company’s strategic growth and long-term financial health. He is a proven financial leader with deep expertise in corporate finance, capital allocation, and risk management, helping to ensure that Cart Mart operates with both strength and agility across its expanding footprint.

As CFO, Frank partners closely with the executive team to align financial strategy with business objectives, supporting Cart Mart’s expansion from a regional dealership into a multi-state leader with 10 locations. He oversees all aspects of financial planning, reporting, and compliance, while also implementing systems that improve operational efficiency and decision-making.

Frank’s leadership is defined by a commitment to operational excellence, disciplined financial management, and sustainable growth. His strategic oversight ensures that Cart Mart continues to invest wisely in technology, people, and infrastructure—fueling the company’s position as one of the nation’s premier distributors of golf carts and light electric vehicles.

With 20+ years of leadership in e-commerce, marketing, and digital transformation, Gabe West blends technical expertise with strategic vision to drive growth across B2B and B2C channels. He specializes in building scalable platforms, integrated tech stacks, and customer-centric solutions that align technology with business goals.

As CTO, Gabe has led enterprise-level e-commerce migrations, CRM implementations, and automation systems that streamline sales, service, finance, and logistics. His focus on optimizing conversions, improving operational efficiency, and leveraging data-driven strategies has delivered measurable revenue growth while strengthening customer relationships.

A forward-thinking leader, Gabe is committed to innovation and scalability, ensuring Cart Mart’s digital infrastructure supports its expansion today and positions the company for long-term success in the evolving mobility and electric vehicle industries.

With over 30 years of leadership in the golf, commercial, and utility vehicle industry, Brad Haerle brings extensive experience driving sales growth and market development. Throughout his career with Club Car and B2BUV (acquired by Cart Mart in 2020), he has built and led dealer networks, national accounts, and high-performing sales teams across multiple markets.

Brad has played a key role in launching new products, expanding market share, and strengthening commercial partnerships. His ability to align sales strategy with customer needs has been instrumental in accelerating Cart Mart’s commercial sales growth and reinforcing its position as a leader in the utility and light electric vehicle space.

With more than 15 years of leadership in the power sports and low-speed vehicle industry, Tyler Meyer brings a wealth of experience across the full sales cycle—from showroom engagement to financing and final delivery. He has built his career on a customer-first approach, consistently driving sales growth while developing strong, high-performing teams.

As Global Consumer Sales Manager, Tyler leads Cart Mart’s consumer sales strategy nationwide, ensuring a seamless buying experience and reinforcing the company’s reputation for service, trust, and long-term customer relationships. His proven leadership continues to strengthen Cart Mart’s position as a leader in the personal and recreational vehicle market.

With more than a decade of leadership in the low-speed vehicle, automotive, and aftermarket industries, Justin Gassmann is recognized for building people-first cultures that drive performance and growth. He has extensive expertise leading aftermarket parts, service, and warranty operations, ensuring customers receive high-quality support and long-term value.

As Global Director of Aftermarket, Justin oversees Cart Mart’s aftermarket strategy, focusing on revenue growth, operational efficiency, and customer satisfaction. Through strong team leadership and continuous process improvement, he strengthens Cart Mart’s ability to deliver reliable parts, exceptional service, and innovative warranty solutions across its expanding network.